Missed Calls
You're on a roof, under a sink, chairside with a patient. The phone rings four times and stops. That caller doesn't leave a voicemail — they dial the next name on Google.
EVERY UNANSWERED RING IS A JOB SOMEONE ELSE BOOKS.
AI CONSULTING FOR OWNER-OPERATED BUSINESSES
We catch what you miss.
Missed calls. Dead leads. Slow estimates. No-shows. While you're on a job, revenue is walking out the door — and most owners never see it leave. Catch AI finds every leak in your business, then builds the systems that catch them.
Free Missed Revenue Snapshot — a $250 value, no obligation.
THE LEAK MATH
EXAMPLE
Calls that ring out while you're on a job
17–26 / week
Average value of one booked job
$450
Walking out the door, every year:
≈ $0 / year
Example math. Assumes 17–26 missed calls a week, an average job value of $450, and roughly 1 in 5 of those callers booking. Not every missed call is a job — but it only takes a few a week for the number to get real. Your Snapshot runs this math with your real numbers.
BUILT FOR Dental HVAC Plumbing Roofing Law Firms Real Estate
01 — THE LEAK
Your business isn't broken.
Your business isn't broken.
It's leaking.
The work is good. The customers are happy. The problem is everything that happens between the phone ringing and the job getting booked — the gaps nobody owns. Start with the phone: industry research puts 28–44% of inbound calls to businesses like yours in the "never answered" column.
Lead Follow-Up
The estimate request came in Tuesday. You meant to call back. By Friday they've signed with whoever answered first. Most leads never get a second touch — and the second touch is where the money is.
A LEAD ANSWERED IN A MINUTE BEATS ONE ANSWERED IN A DAY.
Estimates & Scheduling
Quotes that take three days to send. Appointments booked but never confirmed, so the customer no-shows and your crew sits idle. Slow paper is expensive paper.
A SLOW QUOTE IS A POLITE WAY OF SAYING NO.
Reviews & Referrals
Your happiest customers would gladly leave a five-star review and send their neighbors your way. Nobody ever asked them. That silence costs you the next ten jobs you never hear about.
HAPPY CUSTOMERS YOU NEVER ASK ARE A LEAK, TOO.
Where the range comes from: CallRail's call data puts unanswered calls at roughly 28%; Invoca's 2025 analysis of 60M+ calls puts it at 44%. Your Snapshot measures your own number — that's the one that counts.
02 — HOW IT WORKS
The Catch System
No rip-and-replace. No six-month "digital transformation." Four steps, in order, each one showing you exactly what it's worth.
01
Scan
We find every leak — how calls, leads, estimates, and reviews actually move through your business today.
02
Map
You see the dollars and the fix order: what each leak costs you, and what we catch first for the fastest return.
03
Build
We install the systems that catch them — missed-call text-back, instant lead follow-up, review engines — wired into how you already work, with you approving every message.
04
Monitor
We watch the numbers and tighten. Leaks move; the catching doesn't stop.
03 — THE PRODUCT
What actually happens
What actually happens
when the phone rings out
This is the system we install first — the one that catches the biggest leak. No app for your customers to download, no new number to advertise. It works on the line you already have.
STEP 1
The call rings out
You're on a ladder, under a sink, chairside with a patient. The phone rings — and nobody can get to it.
STEP 2
Instant text-back
Under 60 seconds later, the caller gets a text from your number — sorry we missed you, how can we help? The conversation starts before they dial the next name on Google.
STEP 3
The lead lands in your pipeline
Their reply is captured — name, number, what they need — in one pipeline you can actually see. Not buried in a voicemail box.
STEP 4
Follow-ups draft themselves
Day 1, Day 3, Day 7 — the system drafts the check-ins that keep the job alive, plus a review request once the work is done.
STEP 5
You approve from your phone
Every draft lands on your phone first: Approve, Edit, or Skip. Nothing reaches a customer without your say-so.
Nothing sends without your tap
The AI drafts. You decide. Every follow-up lands on your phone first — Approve it as written, Edit it into your own words, or Skip it entirely. The AI never goes rogue, because it can't send a thing on its own.
- Approve everything — every message waits for your tap. Full control, always.
- Priority only — routine follow-ups go out on schedule; anything sensitive still waits for you.
CATCH AI — DRAFTNEEDS APPROVAL
Hi Maria — thanks for calling earlier, sorry we missed you. We can get a tech out Thursday morning to look at the AC. Want me to hold that spot?
Go ahead, tap one — this is exactly what the owner sees.
Consent built in — customers opt in first
STOP honored instantly, every time
Quiet hours — no 2am texts
Review requests after every finished job
04 — SERVICES
Start free. Pay when it's real.
Every engagement climbs the same ladder. You see the numbers before you spend a dollar — that's the deal.
START HERE — THE FRONT DOOR
Missed Revenue Snapshot
A one-page report that shows where your business is leaking revenue — and what each leak is likely costing you, in plain dollars. Built from your real numbers, on one short call.
FREE
$250 VALUE — YOURS FREE
YOUR SNAPSHOT INCLUDES
- Every leak we find, named and located
- The estimated dollar cost of each one
- The fix order — what to catch first
- Yours to keep, whether we work together or not
10-Point Diagnostic
Ten questions about how work flows through your business. We turn your answers into a full AI-generated report — in minutes, not weeks — pinpointing where systems pay off first.
Fee waived
when you book the work
Project Build
We install the catching systems — missed-call text-back, lead follow-up, the review engine — wired into how you already work, with you approving every message. Scoped and priced flat before we start.
$2,500
flat project — smaller owner-operators
Project Build — Teams
The same catching systems, built for more lines, more techs, more locations: multi-line call handling, team-wide follow-up, and reporting the whole operation can see.
$5,000
flat project — larger teams
Then we keep it caught.
The build is the start, not the finish. Monitor — the fourth step of the Catch System — is the ongoing partnership that watches the numbers and tightens the system as your business changes.
NOW SERVING
DC Metro + Los Angeles
Scan → Map → Build → Monitor. Every project runs the full Catch System — and the monitoring is what keeps the leaks closed month after month.
05 — INDUSTRIES
Six trades. Same leaks.
We work where a missed call is a missed job. If your phone is your front door, you're who we built this for.
Dental Practices
"An unconfirmed appointment is a no-show waiting to happen — and an empty chair earns nothing."
We catch the new-patient form nobody answered, the after-hours call that went to voicemail, and the hygiene patients who were never reminded to come back.
HVAC
"The 6pm 'my AC died' call that went to voicemail — and to your competitor."
Plumbing
"A burst pipe doesn't wait for business hours. That caller dials the next name on Google."
Roofing
"Storm season floods you with leads — the ones that never got a callback signed with someone else."
Law Firms
"The after-hours intake call that never became a consultation — because nobody picked up."
Real Estate
"The inquiry answered in an hour instead of a minute is usually an inquiry lost."
06 — ABOUT
The people behind the catch
Real people. Real faces. When you research us, you find us.
Edward Cobbs
TECHNOLOGY / SYSTEMS / AUTOMATION
OpenAI
Service Desk Technician at OpenAI — Washington, DC
Fifteen-plus years in enterprise IT — the systems side of big operations. Edward is the one who builds and runs your systems: the call flows, the follow-up engines, the monitoring. If it catches a leak, he wired it.
- Team Lead, Desktop & Device Management — U.S. Dept. of Commerce, International Trade Administration
- Parsons — enterprise migration waves of ~300 users per wave
- Ballard Spahr — 400+ endpoints deployed in under 72 hours
- FHFA — Windows 11 validation
- Event & VIP IT support — Congressional Black Caucus · AIPAC · Presidential Inaugurations
- International end-user support — across countries and time zones
CORE EXPERTISE
M365 & Entra ID
Intune / endpoint management
Windows + macOS (incl. Jamf)
ServiceNow / ITSM
Large-scale migrations
AI workflow automation (n8n)
Python / JavaScript / APIs
ACTIVE PUBLIC TRUST CLEARANCE
COLUMBIA UNIVERSITY — CERTIFICATE IN TECHNOLOGY
Jonathon Ferguson
SALES / MARKETING / OUTREACH
Soho House — Soho Friends launch, Los Angeles
A music-industry executive background — Nike, Soho House, Vans — built on knowing people and what makes them move. Jonathan leads sales, relationships, and the Catch AI brand. When you talk to us first, you're probably talking to him.
10+
YEARS OF EXPERIENCE
50M+
CAMPAIGN IMPRESSIONS
10K+
TICKETS SOLD
- Founder, White Durag — led programs reaching 50M+ impressions and selling 10K+ tickets
- Creator campaign — Guapdad 4000 / Azizi Gibson
- Campaign collaborations — Brent Faiyaz, Joey Bada$$, Saweetie, Vic Mensa, Wale, Zack Fox & Foggie Raw
- Community Manager, Hardpink / @Rnbmusic — grew weekly performance from 3.2K to 96K in 12 months
- 15+ U.S. markets — plus Mexico City and Japan
CORE EXPERTISE
Brand strategy & business development
Marketing systems & workflows
Creator campaigns & partnerships
Digital experiences & audience growth
SELECT CLIENTS & COLLABORATIONS
Brand credits span prior client, campaign and partnership work.
07 — FAQ
Fair questions, straight answers
Nothing. The Missed Revenue Snapshot is free — a $250 value — and it's yours to keep either way. When you're ready to build, projects are flat-priced up front: $2,500 for smaller owner-operators, $5,000 for larger teams. No surprises, no hourly meter running.
Your Snapshot lands in days, not weeks. If we build together, the first systems go live in weeks — not quarters. We start with the leak that pays back fastest, so the work starts earning early.
No. It catches what falls through the cracks — the call at 6pm, the lead nobody called back — so your people can do the work only people can do. Your crew does the jobs; the systems make sure the jobs keep coming.
Not unless you set it that way. By default, every message is a draft until you tap Approve, Edit, or Skip on your phone — the AI never goes rogue. In Priority Only mode, routine follow-ups flow on schedule and anything sensitive still waits for you. Consent, STOP requests, and quiet hours are built in either way.
One call, and a look at how calls and leads reach you today — your phone setup, your inbox, whatever you use now. We handle the rest. No new software to learn before we start, no homework.
Owner-operated businesses, roughly $500K to $5M in revenue, in our six industries: HVAC, plumbing, roofing, dental, small law firms, and real estate. Big enough to leak real money — small enough that the owner still feels every leak.
Find out what you're leaking.
One short call. One page. Your leaks, named and priced — free. Then you decide what happens next.
Get My Free Snapshot